Solutions

Since Canon developed its first television field zoom lens in 1958 we have nurtured an especially close relationship with the world’s broadcasters. This collaboration spawned continuous developments that branched into families of television studio, newsgathering, large and portable field production lenses.

Canon has worked diligently to become familiar with all facets of the thriving mobile television facilities business. This close relationship has spawned development of a variety of cutting-edge high performance long zoom field lenses in response to the unceasing creativity of an industry that strives to enhance the dramatic coverage of sports, entertainment shows, and major events.

The thirst for entertainment programming, sports production and corporate B2B production only continues to grow. Ever-expanding digital distribution media continues to fuel this expansion. Video rental houses are faced with the attendant challenge of a broadening hierarchy of digital acquisition systems (and associated production systems) that cater to the many genres and budgets of production for television, television commercials, sports, movies, business and industrial applications. Increasingly, film rental houses are adding digital motion picture production capabilities to their ongoing film rental systems.

While the television industry continues its preoccupation with rolling out new mobile HDTV facilities to support the present central driver of HDTV – namely, sports and major entertainment events – a more recent activity has picked up in HDTV production studios. Many Broadcasters are starting to update their production studios and even some news studios to digital HDTV. Broadcast networks and major cable and satellite operators are converting established productions to HDTV, and with them, the studios that produce these shows. Independent production facilities are increasingly committing to HDTV production services as the overall television production food chain responds to the growing consumer appetite for HDTV programming.

The arrival of 24-frame digital motion picture production systems over the past half-decade has given rise to an ever-expanding deployment of these systems for program origination in television, television commercials, and moviemaking. Increasing numbers of producers, directors, directors of photography, and editors are embracing digital options (as they also continue to work with motion picture film).

Federal, State and Local agencies across the country are engaged in television and video production on many levels. They utilize virtually all formats and systems offered by the many global camera and recording manufacturers – depending upon applications and budgets. These include SDTV and HDTV production systems. The need for high performance lenses commensurate with these acquisition systems and the specialized production needs is something recognized by Canon many years ago.

Canon has become increasingly immersed in the rapidly broadening adoption of sophisticated audio-visual systems within houses of worship all across the U.S.A. In large and small churches the use of high performance television cameras, video recording systems, and display systems are dramatically augmenting communication of spiritual messaging in a manner that better holds the attention of parishioners.

Across the country many thousands of colleges, schools, universities, museums, science and nature centers, zoos and aquariums, and a host of other institutions, are increasingly engaged in transitioning to sophisticated digital video and audio production. Virtually every digital format – both high definition (HDTV) and standard definition (SDTV) – are being used to service the disparate communication, training, exhibition, and program production needs of this extensive community. Such diversity in video origination must be supported by a tremendous flexibility in the associated optical imaging capabilities.

Audio-visual systems have long been ubiquitous within the corporations and business & industrial establishments across the U.S.A. Today the stunning capabilities of contemporary digital production systems are increasingly important to all. An impressively wide range of digital cameras and camcorders are available today from many manufacturers to service the diverse video origination needs of this universe.

System integrators and dealers across the U.S.A. are now immersed in the DTV transition that has touched not only every broadcaster, cable, and satellite operator, but also the entire supporting food chain of digital program production. Stations, mobile television facilities, production, post production facilities and houses of worship, are all reaching out to system integrators and dealers to aid in the implementation of that transition. Separately, the larger communications industry is also in high gear as they update and expand facilities for program production, training, A/V communication etc.